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Miniaturization and mass production

Real "Mass Customization" is possible

Mass customization is the target of the future. Every product will be personalized on customers' requirements. Is it really possible? If the personalization is only an aesthetic purpose, without technical problems, for sure. Customers, especially web customers, shall ask only a very simple variation on the product standard, without problems for the production processes.

Should the asked variation have influence on technical issues, that's something else.

A real customization, not only a different colour of the phone cell cover, for example, could be a problem for the supplier. Think to a customer who will ask different apps pre-charged on his cell phone before the purchase on the web. Or that the same app could have different solutions on the basis of his own needs.

Only if the supplier will be flexible and really able to customize its products, a real mass customization will be possible.

For example, the miniaturized profiles on demand on PCD products are possible in C.R.M. di Mazzoccato Arturo & Figli s.r.l.

Ask us for more info.

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  • 22073 Fino Mornasco CO, Italy
  • Antonella Mazzoccato

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