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Biodegradable and Good-Looking: the Two New Faces of Eco-Packaging

Abigail Saltmarsh
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Brightly colored containers to tempt the consumer, cardboard to protect machinery and special coatings to keep food fresh— industries are seeking ever-innovative eco-solutions.

With the challenges of finite resources and waste disposal, packaging producers have to respond to pressure for sustainable answers.

As the European Commission proposes increases of 80% in the recycling of packaging waste by 2030 and society looks towards greener living, so packaging producers are focusing hard on finding sustainable raw materials, achieving energy-efficient manufacturing and creating end products that are biodegradable and recyclable.

Compostable Packaging

Inevitably, many are turning to biomaterials and bio-based materials. Producers of paper and cardboard packaging continue to herald their eco-credentials for their use of renewable wood fiber, but another natural solution has been to turn to food as a raw material.

Vegetable bases, including soy, are increasingly used in printing inks, and waste from food processing is being absorbed into the production of packaging. This includes starch-based void fill or loose chips to protect products and equipment during shipping.

Netherlands-headquartered PaperFoam produces bio-based packaging solutions for customers in consumer electronics, the medical industry, cosmetics and dry foods. Manufactured with patented injection molding technology, the product is more than just highly sustainable, compostable and recyclable, explains CEO Mark Geerts.

"If you look at the total carbon emissions of our product, from its plant-based origins and throughout its entire life cycle, we have 90% lower carbon emissions than traditional paper or cardboard packaging. Our product is made from waste industrial starch, natural fibers, water and a premix. Very little water is used in our manufacturing process and the material is very light, which reduces carbon emissions during transport."

Eco-Packaging Gets Attractive

PaperFoam worked with the likes of Motorola and AMD on consumer electronics packaging before diversifying into packaging for other industries, where customers have included Microsoft, Philips, Medtronic, Cochlear, Veuve Clicquot and Burt’s Bees. Recent innovations include egg trays, which are designed to tempt the consumer with their vibrant design, are optimized for stacking and absorb fluid from accidental breakage.

UK-based Vegware also understands the value of attractive eco-packaging. Made from renewable materials, including corn and bagasse (sugarcane fiber), its fast food packaging is not only compostable but also appealing to the eye, says communications director Lucy Frankel.

"The ideal packaging has to be practical and functional, but looks are also vital to help our clients attract consumers in a crowded marketplace. In the past, eco packaging was only available in muted tones. We want to help clients navigate other key trends too, one of which is the current craze for vivid color. That’s why we developed our Tasting Notes range."

Courtesy of Paperfoam
Courtesy of Paperfoam

Courtesy of Veuve-Cliquot

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