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The Era of Mass Packaging Customization

Felicity Landon
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Today, packaging must tell a story and get that ‘buy me’ message to the consumer. In a crowded market, it’s all about differentiating your product on the display shelf.

And in the case of FMCGs (fast-moving consumer goods), it can necessitate regular updates and reinventions to reflect fashion and market developments.

But just as packaging is sophisticated, so are the machines and equipment that produce it. That means frequent changes in packaging design can be prohibitively expensive.

Different Shapes, Same Machine

Tetra Pak has responded to the challenge by introducing their Retrofitability Kit, designed for its new Tetra Brik Aseptic 250 Base Crystal. A spokeswoman for the group says:

Consumer needs around the world are changing fast and customers are looking for packaging solutions to respond more quickly to these demands. By offering this retrofitability concept to our customers, we are helping them to differentiate their products at a fraction of the cost of buying a new machine. In addition, we also enable them to introduce innovation much faster in the market.

Tetra Pak says the Retrofitability Kit allows customers to transform the shape and base area of packages on the same machine platform.

Meanwhile, the Aseptic 250 Base Crystal is a new package featuring two crystal-shaped panels on the front of the familiar Tetra Pak Aseptic. It provides customers with more graphic design possibilities so their products stand out on the shelf.

Tetra Pak says the package offers extremely efficient stacking and storing, while increased board stiffness reduces damage during distribution. The 250 Base Crystal has been launched with Chinese dairy producer Mengniu.

The Era of Mass Packaging Customization

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