Dark data is not a black hole
The term refers to inactive internal files that a company has tucked away in storage. Mining it could be worth millions. New software can selectively retrieve useful information, compare and link data from different sources and use it to improve efficiency or open new commercial avenues. For example, drug companies can use these techniques to spur innovation by fishing out research results or patents that never led to a marketable product. Moreover, failure to manage dark data can result in the loss of valuable information to hackers. We don’t protect what we don’t know we have.