Mobile AR Market Attracting 1.9 Billion Unique Monthly Active Users by 2022

According to a Tractica report, the expanding use cases for mobile augmented reality (AR) will lead to growth from 342.8 million unique monthly active users (MAUs) globally in 2016 to nearly 1.9 billion MAUs by 2022.

During this period, the market intelligence firm forecasts that worldwide mobile AR revenue will rise from $749.0 million to $18.5 billion annually.

For mobile AR, the most significant developments since 2015 have been solid thinking about how to leverage AR to produce meaningful end user benefits, the advancement of computer vision, and the integration of artificial intelligence (AI). The “Mobile Augmented Reality” report provides global market forecasts from 2014 to 2022 for active users, embedded capability/downloads, and revenue for mobile AR. This data is segmented by five major world regions, six consumer use cases (social media, gaming and entertainment, e-commerce, mapping/indoor navigation, visual search, and toys) and four enterprise use cases (education, plant maintenance, field service, and B2B sales tools).

The report also includes in-depth profiles of 30 key industry participants.