Online even closer to the customer

With a new online shop, Röhm makes buying over the Internet as easy, fast and convenient as possible. Hence, the first B2B eShop of the clamping technology industry has not only a great variety of models in the individual product areas, but it also vividly illustrates the underlying technologies. Another highlight is the intelligent search and filter function.

A completely revised product presentation in the Internet and the possibility to order Röhm products directly from the manufacturer are the two basic functions of the new Röhm eShop. In it, the customer receives extensive product information on the products that are offered such as technical data, pictures, product drawings and user guides. With this information, the right product can be found even faster and easier in the future. For that purpose, the product range has been revised and orientated even more around customer requirements. The content of the shop corresponds to the equally new Röhm complete catalogue. Hence both media enhance each other ideally.

Customers can be led to their destinations conveniently through innovative and comprehensive filter functions. In this connection, filters make it possible to select in a targeted way according to product characteristics and to limit the results to the products that come into question. In addition, other matching articles are shown as well. Everything is prepared attractively and supplemental picture galleries provide even more information on the products.

It is possible for guest customers, new customers and existing customers to order articles directly in the shop. Guest customers can order the desired products in the eShop without registering. In addition, it is possible to apply for a customer number. Existing Röhm customers only have to register in the eShop once with their customer numbers and then buy for the agreed on conditions. For customers who generate their orders in an ERP system, the eShop offers the possibility to fill the shopping cart by uploading a CSV file.

Through the new eShop, Röhm is strengthening the e-Commerce part of its multichannel strategy thereby linking classical sales with online shopping. Customers can inform themselves about products online and still have personal advice as before. Direct contact to our customers is still very important to the company.

Additional information at www.eshop.roehm.biz