The last decade was marked by a dynamic development of the organic food market in Europe. What is the future of the food industry, especially of the e-groceries?
Healthy and eco food - where is the difference?
Eating habits are strongly evolving. Unfortunately, the noticeable change of habits does not always go hand in hand with proper knowledge. One of the mistakes is often interchangeably use of two terms: "organic food" and "healthy food". It is worthy mentioning that's not the same thing - healthy is often not organic. What is the difference?
Organic, eco food comes only from producers or farmers with special certificates approved by the gouvernement. This involves the need to meet stringent standards and maintain the highest quality of food - the certificates can be renewed annually, after detailed veterinary inspections, inspections of plant protection and trade.
The certificate ensures customers that food products marked as "eco" are free from contaminants, such as pesticide residues and hormones. It also informs that no kinds of fertilizers and genetically modified organisms were involved their production.
Organic food is more and more popular in Europe
Inquiry Market Research data confirms that the share of organic food in Europe is growing quickly - It stands currently at 6.5% in Austria, in Switzerland it’s 7.7% and in Denmark 8.4%. Germany is the leading market for organic products in Europe according to Statista with a 11.4 percent share of global organic sales, followed by France with 7.3 percent.
Countries from the Eastern and Central Europe are also catching up - for instance in Poland the organic food market is experiencing dynamic progress. According to the latest data Quality Inspection of Agricultural and Food (end of 2016). Poland has 23 375 organic producers (in the same period of the previous year the figure was 23 015. According to the forecasts of industry in 2018, the market value of eco products in Poland will exceed one billion dollars. and yet 20 years ago, the number of eco estimated at only 500.
- The tendency rises so on the Polish market is expected to continue at least until 2030 - provides Joanna Leońska, owner and founder of Ekoj.pl, eco food distributor. - Affluence level of families is increasing and many people start thinking that if I can afford to use, eg. better fuel into the car, then is it worth to take care also for a better fuel for your body? - adds Joanna Leońska .
Her opinion is proven by statistics - according to findings by Euromonitor, almost half of consumers (47%) nowadays want food to be produced without any non-natural addings (up from 44% in 2015). Moreover, each year, European consumers are spending more for organic food – on average 36.4 euros with the lead of Switzerland. With the dynamic progress of the e-groceries and door-to-door deliveries which can save consumer’s time, the prognostics are really optimistic.
Without technology it would be more difficult
Big part of sales in the industry are fresh products, such as vegetables, fruits, organic meats, cheeses, eggs. Therefore, one of the biggest challenges faced by suppliers of fresh produce, is to keep them at the right temperature - both during storage and in transport. It is worthy mentioning that in the e-grocery sector the products are often delivered directly to the final customer, in specially dedicated isothermal containers.
The key is thus to use innovative technological system that will automate the process of measurement and data collection. Polish-French company Blulog elaborated such solution based on very precise, credit card size data loggers.
- Devices can be mounted in the temperature-sensitive area eg. on a store shelf, in the isothermal container or in a cold car. The data is then collected and uploaded to the cloud - you can monitor the parameters using a dedicated application. The use of system gives you complete knowledge of the entire cold chain, and what is more, in the case of temperature deviations, users can react, eg. In case of power failure in the warehouse. - describes Jérémy Laurens, CEO Blulog.
Blulog temperature monitoring solutions are already used in thousands of refrigerated trucks, warehouses, fridges, cold rooms and shipments in more than 60 countries all over the world. Among clients from food and e-grocery sector we can mention Exki, the quality fast food chain located in France and Belgium, the leading exotic mushroom producer from Kosovo - Hirano Mushrooms and Eurocash - the leading food distributor in Poland.