Innovation Takes Form: Creaform Raises and Waves a New Flag

Creaform reformulates its branding in an effort to center on experiencing innovation through three pillars: state-of-the-art products, stellar customer relationships and fearless ambition.

Lévis, Québec, April 3, 2024—Creaform, a business of AMETEK, Inc. and the worldwide provider of automated and portable 3D measurement solutions, portray their fresh brand identity as an evolution rather than a revolution, and with good reason. With 20+ years of innovation under the belt, focused around high-technology solutions, they secure a legacy of continuously pushing the limits of the industry through rich and dynamic relationships with their customer base.

The new branding stems from a continuum; “Innovation Takes Form” puts the spotlight on the company’s employees, partners and customers, and their journey through the Innovation mindset. This mindset builds on intrinsic expectations about the metrology market, namely the product, the relationship, and the ambition. Key to the success of Creaform are the satisfaction expressed when scanning and measuring with intuitive tools, the human connections made along the journey, and the ripple effect on the customer’s own ambition.

The company therefore draws on the power of experiencing innovation to consolidate its past, present and future accomplishments in terms of hardware, software and engineering services.

“Our goal was to embrace our commitment to a comprehensive customer experience. While our products and quality have always taken center stage, and rightly so, it is now time to shine a light on the actual process. Innovation is at the crossroads of the people, their creations and their desire to achieve. That is what we call Experiencing Innovation,” says Fanny Truchon, President and Business Unit Manager at Creaform.

And today, with 26 office locations around the world and 14 new distribution centers opened in the past year, Creaform is in full swing, not only in a niche market, but across the tech industry worldwide, and thus remains very close to its customers, both in terms of human connections and geographic proximity.

About Creaform

Strong of two decades of experience shaping the future of dimensional metrology, Creaform assists their customers achieve their measurement ambitions through cutting-edge 3D solutions. With its extensive hardware and software portfolio, Creaform enables its users to experience innovation firsthand through 3D scanning, reverse engineering, quality control, non-destructive testing, product development, and MRO. Thousands of professionals in various industries, like automotive, aerospace, manufacturing, heavy industries, oil and gas, power generation, consumer products, research and education, have discovered that with Creaform, Innovation Takes Form.

Headquartered in Lévis, Québec, Creaform is present in more than 85 countries, through its 26 locations all around the world and a network of over a hundred distributors. A presence that enables the company to build relations and provide unmatched customer service. Creaform is a business unit of AMETEK, Inc., a leading global provider of industrial technology solutions serving a diverse set of attractive niche markets with annual sales of over $7.0 billion.