Going West! – Combining Forces in the USA

Elektror airsystems systematically expands its presence in the American market

From now on, Germany’s Elektror airsystems gmbh offers its high-quality products through the American Twin City Fan Ltd. (TCF). Thanks to this strategic partnership, the manufacturer of the latest generation of high pressure blowers will be able to provide its dec-ades-long experience in air technology to American customers.

A key contribution to this are the TXP, TXR and TXS series, specially customized for the requirements in the US, which are based on the highly efficient high pressure series HRD, S-XP and A-HP that have successfully and reliably served in various industries and applications in Europe for many years. In addition, the blowers complete the port-folio of the new distributor from the “Twin City” metropolitan area Min-neapolis-St. Paul. With this systematic opening up of the North Ameri-can market, Elektror achieves an important milestone in its interna-tionalization strategy.

Ulrich Kreher, CEO of Elektror airsystems, explains: “We are ex-tremely pleased about the cooperation with Twin City Fan and the newly developed partnership. Our companies each have a long tradi-tion and they have a similar, value-based corporate culture. Moreover, our products complement each other so well. This is just a perfect fit.”

Elektror airsystems gmbh develops and manufactures directly driven high pressure blowers to the highest European technology and effi-ciency standards. Rich in tradition, the company with its headquarters in Ostfildern near Stuttgart, Germany, is already present in eight other countries with its own companies. Now, the Baden-Wuerttemberg company has succeeded in making the transatlantic leap thanks to the strategic sales partnership with Twin City Fan Companies, Ltd., a lead-ing manufacturer of industrial blowers from Minnesota, USA. The di-rectly driven – usually very compact – high pressure blowers from Europe already meet all future energy efficiency requirements of the American market today.

“Our teams have done an outstanding job in just six months, making the new and exciting high pressure blowers ready for the American market. The technical skills and passion of Elektror, combined with Twin City Fan Companies’ system knowledge and industrial expertise, makes for a terrific team,” said Mike Barry, President/CEO of Twin City Fan Companies, Ltd. “Today’s announcement underscores our strategy of expanding into new channels with our global partners,” added Larry Tan, Twin City Fan Senior Vice President International Operations. “The cooperation with Elektror plays an important role in providing our OEM customers with an unparalleled performance in the high pressure range.”

Jan Oellers, Head of Sales at Elektror, sums up the advantages of the partnership: “TCF is so close to the customers and their needs that we can now optimally identify and serve customer requirements across the board. This is a really strong partner with an unrivaled market pen-etration, which enables us to get our products to the customers in the shortest time. We are proud that our efficient and optimally controlla-ble blowers can contribute to innovative and environmentally friendly solutions in the American market.”