Grupel's own brand journey

Gensets with own brand components

Over the last few years, Grupel has been on an upward growth trajectory. The company, which specializes in the production and retail of power generators and energy solutions, has invested in the digitalization of its operations, as well as in the acquisition of state-of-the-art machinery and the expansion and modernization of its facilities, of which it is an exemple a new 6000m2 warehouse.

At the same time, it has invested in its own brand as a differentiating factor of its offer and as an increasingly convincing commercial argument. Grupel+Grupel generator sets, manufactured with own-brand components developed by the company, meet strict quality standards, meticulous attention to detail and a robustness that translates into long-lasting, reliable products.

This is not just a bet on financial growth, but “in the medium and long term, the only way to consolidate the brand's leadership in the domestic market and strengthen its reputation as a reliable supplier at a global level,” says Pedro Gonçalves, Grupel's Commercial and Marketing Director.

“Our own-brand products are a testament to our commitment to excellence and innovation, offering our customers a comprehensive guarantee, highly competitive prices and a set of more agile complementary services, such as spare parts or more technical assistance,” he adds.

Present in over seventy countries, Grupel has been supplying power generators with its own brand components all over the world for several years. From Bolivia to Switzerland, Angola, Madagascar, Sudan, South Africa, Portugal or Spain, where brand recognition is increasingly strong, Grupel+Grupel generators support communities, infrastructures and numerous businesses, such as poultry farms and agricultural fields, factories, shopping malls, mines or wastewater treatment plants.

“Grupel is well positioned to continue growing and expanding its influence in both the domestic and export markets. The combination of high-quality products, efficient services and an unwavering commitment to innovation and excellence makes our company a leader in the sector,” said Pedro Gonçalves.