Interview|Hobbite Co.,ltd Li Yang: Follow the footsteps of customers and make products with heart

22TH CIOE

On September 9-11, 2020, the 22nd China International Optical Fair CIOE 2020 was held at the Shenzhen International Convention and Exhibition Center. As a leader in the field of optical precision deep processing, Hobbite Co.,ltd has participated in the exhibition for five consecutive years. This exhibition will mainly bring two major Product series, one is cold processed products, including the current main types of C lenses, prisms, mirrors, diffusers, etc.; the other is the various aspheric and array lenses of Taiwan JiaLing, the agent manufacturer, mainly used in optical communications and lasers. Coupling and medical endoscopy and other fields.

Shenzhen Hobbite Co., Ltd. was established in 2014. It is a joint venture integrating production, sales and design. It is mainly engaged in optical precision deep processing, specializing in the production and processing of various high-precision optical components, communication micro-optical components, etc.

General Manager Mr. Li Yang said at the exhibition that the company has deep technology accumulation and independent research and development capabilities, and has unique advantages in product specification design, compatibility and suitability of client system applications. At the same time, the company has rich experience in the large-scale production of various micro lenses and small prisms, with flexible production, fast processing cycles and cost advantages.

At present, the company's monthly production capacity of optical micro-lenses is over 500k, which is at the forefront of the industry. Compared with similar companies, Hobbite Co.,ltd not only has a cost-effective advantage, but also provides customers with one-stop supporting solutions for complete optical paths through the agent of Taiwan JiaLing, further enhancing the company's bargaining power and service quality.

Talking about the impact of the epidemic on the company's performance in the first half of the year, Mr. Li Yang said that the epidemic did have a certain impact at the beginning, but with the smooth resumption of work and production in March, the company has sufficient orders and has been in the expansion stage, The established 2020 full-year sales target which has been completed as of early September. and is expected to increase by 30-40% by the end of year. However, with the slow construction of 5G base stations and the expansion of Sino-US frictions, Huawei and other related companies have been subject to severe sanctions, and a series of factors such as the evaluation of plans for optical communications fronthaul may have a certain impact on the communications market in the second half of the year.

In addition, Hobbite Co.,ltd has always attached importance to the development of overseas markets and has participated in overseas professional exhibitions in the United States and Europe for many years. Recently, due to the significant increase in uncertainties in overseas markets, the company adjusted its strategic direction in time, focused on the domestic market, strengthened the maintenance of existing customers and customers with experience in cooperation, and ensured the steady growth of domestic market share and continued optimization of foreign markets.

As the domestic 5G+ new infrastructure projects continue to be hot, it has brought more development opportunities to the company and also ushered in fierce industry competition. At present, the entire industry has a series of problems such as overcapacity and price red sea. The company continues to pay attention to changes in the market environment, actively adjusts, and focuses on the development of high-end long-term customers. At the same time, follow the footsteps of customers closely and make products with heart to meet the individual needs of customers in different periods.

Finally, Mr. Li Yang pointed out that industry competition can also be benign. Only communication can lead to growth, and friction can lead to sparks. The future domestic communication market has a bright future. Hobbite Co.,ltd hopes to strengthen communication and cooperation with the majority of manufacturers and customers, and work together. The industry will become bigger and stronger, and ultimately achieve mutual benefit and win-win results.