#White Papers
Define the performance of personal care products using rheology
Setting a benchmark
In this article, we look specifically at the application of rheological tests to quantify aspects of consumer product performance focusing on which tests are best for which application and the selection of appropriate test conditions.
The effective application of rheology helps to speed the formulation of personal care products to a profitable conclusion. Our expert examines how rheology can be used to quantify key aspects of product performance such as texture and ease of application