Simply Buy Clamping and Gripping Technology from the Specialists Online: The Röhm eShop

Röhm, the clamping and gripping specialist, offers its customers true added value with its eShop. There is all the information on all catalogue articles 24 hours a day and 7 days a week, which can be ordered online quickly and easily. Existing and guest customers profit from the problem-free ordering process and different payment possibilities. Easy navigation, a large variety of products and a clear design provide an excellent shopping experience. Around 5000 catalogue article can be found at www.eshop.roehm.biz.

The content of the eShop goes far beyond mere product recommendations. Supporting elements in the form of videos, picture galleries and supplementary products help with the buying decision. Thanks to the easy organisation, the online platform takes the user to the desired product quickly. The visitor finds top clamping and gripping technology solutions, which he can sort according to different criteria. Through the order history, which can be retrieved at any time, earlier orders can be viewed and products easily reordered. It is possible for both existing as well as guest customers to order in the eShop using a credit card, direct debit and prepayment.

The website is optimised for all end devices such as smartphones, tablets or desktop computers. The content is adapted automatically to the respective screen resolution and makes it possible for the user to access all pages of the eShop at any time and from any place without any loss of functionality or quality. “Global availability of our products and product information 24 hours a day and 7 days a week is our goal – and it is to be fast, easy and absolutely reliable,” says Patrick Eitel, Manager Brand & Communication at Röhm. And the return buying rate is very high. Around two-thirds of the customers have ordered at least a second time – some customers are already making up to ten purchases per year.

The easy processing is confirmed by numerous customers who order in the Röhm eShop regularly. This includes Joszef Alker from Fairtool Hungary: “I am thrilled by how fast I can find my products in the entire Röhm catalogue product range, put them in the shopping cart and order them. If I want to reorder articles, then I can do this quite easily based on previous orders.”

Another highlight is the possibility to generate orders from the ERP system. That way, the shopping cart can be filled by uploading a CSV file.