SANY Expands Business in South Africa

SANY Expands Business in South Africa

The business of SANY has made remarkable achievements in African continent, since it sold the first pump machinery to Africa back in 2002. The establishment of SANY Central and Southern Africa (hereinafter, SANY CSA) in 2006 continuously expanded SANY’s business in the local market and neighboring countries.

The SANY CSA locates its headquarter office in the capital Johannesburg, and in 2012, SANY CSA set up five subsidiaries with the aim to cover over 30 countries in Sub-Saharan Africa and began its fine development in the central and southern African markets.

Business development strategy

At the early stage of entering the South African market, the CSA adopted the way of equipment renting to build the SANY brand. As more SANY machines were used in the construction projects, the product performance, service quality and rich parts supply were generally recognized by the local clients, which lays the firm foundation for the later procurement tendering.

For sake of focusing on key markets and products, SANY CSA chose South Africa, Angola, Zambia, Ghana and Congo as the first batch of key promotion regions to sell key products of cranes, excavators and rollers.

In addition, SANY CSA actively develops the network of local dealers by providing comprehensive support to them, including market promotion, financing, aftermarket, branch office and service training.

The competent and stable dealer network is the key to SANY CSA’s success, thanks to the long-term cooperation and the dealers’ efforts in maintaining good client relationships, improving service and parts availability and building brand awareness.

International cooperation

In 2015, SANY CSA attended the 2nd BAUMA CONEXPO AFRICA in Johannesburg, and obtained the orders valuing 12 million USD and orders of intention valuing 8 million USD.

In May 2016, SANY Group Chairman Liang Wengen visited South Africa and was received by the President Jacob Zuma. They exchanged opinions in terms of the housing industrialization as well as development in energy and transportation. SANY’s first overseas precast concrete house was also completed and open to the public in Johannesburg during this visit, serving as an affordable housing model in South Africa areas.

Nowadays, SANY has been devoted itself to the provision of comprehensive technical solution as the way to deepen international business. The housing industrialization projects in several African countries, for instance, will be carried out through EPC (Engineering Procurement Construction) solution.

By 2013, the sales volume of CSA exceeded 1.2 billion yuan (US $ 180 million), ranked 2nd among all SANY’s overseas business units. The past 13 years have witnessed SANY’s stronger presence in African markets with over 6,000 units of machines sold covering concrete machinery, port machinery, cranes, road machinery and excavators.