#Product Trends
LUBExpert Implementation - Part 1
The Big Picture
I was taught by people much more clever than me not to pay attention to features, but look out for benefits. Not only me but entire team I belong to has the same mindset. Real journey that everyone in industry should take when considering changes or improvements through technology & culture is defining benefits and evaluating them. Final step of that journey, and probably most painful, is justifying bright, shiny and attractive features against benefits. No one likes to do that, we are all just like kids, fascinated by "look what it can do". It's human to be this way... some might even call it "normal".
