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New Managing Director at Softing Industrial Automation

As of November 1st, 2019, Frank Steinhoff took over the position of Managing Director at Softing Industrial Automation GmbH.

Effective November 1st, 2019, Frank Steinhoff is the new Managing Director of Softing Industrial Automation GmbH. He is based at the company's headquarters in Haar near Munich. Frank Steinhoff has many years of experience in medium-sized and corporate-oriented companies. He was a member of the management board at Endress+Hauser (E+H), where he was responsible for worldwide research and development and industrial engineering at E+H Flowtec AG. On behalf of the Endress family, he founded the corporate start-up TrueDyneSensors AG for E+H, which addresses the technology of silicon-based microsensors. Most recently, he held the position of COO & CTO of Knoll Firmengruppe GmbH.

“We are pleased to have found in Frank Steinhoff an experienced automation expert for the position of Managing Director. Mr. Steinhoff has extensive experience in professional project management and in the expansion of promising business areas, including the digitalization of process and factory automation. He has an excellent network in the industry and will continue to successfully advance Softing Industrial's strategies,” says Dr. Wolfgang Trier, member of the Executive Board of Softing AG. (...)


  • Richard-Reitzner-Allee 6, 85540 Haar, Germany
  • Softing Industrial Data Networks

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