The importance of Laser Marking Machine in product anti-counterfeiting

Laser Marking Machine

The proliferation of pirated goods has seriously disrupted the market and made enterprises lose their brand and monetary interests. Therefore, it is essential to take anti-counterfeiting measures. Using laser marking to mark important information such as proprietary barcodes, QR codes, brands, and logos is the most common anti-counterfeiting technology.

Suntop Laser Marking Machine has been widely used in all walks of life in product anti-counterfeiting. The patterns marked by it are very fine, and the lines of the barcode can reach the level of millimeters to micrometers. Many merchants worry that the anti-counterfeiting code will become blurred over time or affected by external factors. This worry is completely unnecessary. This will not happen with laser marking. Its marking is permanent and has A certain anti-counterfeiting effect.

So, what is the importance of laser marking machine in product anti-counterfeiting?

1. Add selling points to the product, enhance the brand image, enhance the brand awareness of the product, and gain the trust of consumers.

2. Let the products have layers and have a certain promotion effect on sales. Compared with some products without anti-counterfeiting labels, consumers are more willing to buy products with anti-counterfeiting labels.

3. It can advertise the product invisibly and reduce the cost of publicity. When we check whether the product is genuine, we can immediately know which company it belongs to.

4. It can better manage commodities. The existence of anti-counterfeiting labels is equivalent to adding bar codes to commodities, which is convenient for merchants to better understand commodity information during management.

5. Improve the company's image, crack down on piracy, and the existence of anti-counterfeiting marks endows the uniqueness of goods, and counterfeit goods have nowhere to hide.

The anti-counterfeiting logo is not only a simple logo, but also a product marketing tool, which provides consumers with assurance that they can buy safe and healthy products.