#Industry News
Discover the new VACUUBRAND
We present our new corporate identity
The new VACUUBRAND corporate identity is the culmination of feedback from our customers, partners and employees. The focus is on our brand promise: Our innovative vacuum technology enables our customers to run reliable, safe and efficient processes. This is reflected both in a new overall appearance and highlighted by the new VACUUBRAND logo. You can already experience the new design on our website and new marketing materials.
"VACUUBRAND has evolved rapidly in recent years, developing new innovative vacuum technology for laboratories, research and engineering. At the same time, the demands of our global customers are changing," says Dr. Constantin Schöler, Managing Director of VACUUBRAND. "With the VACUUBRAND brand, we want to convey a central message to our customers: Our vacuum technology enables our customers in the fields of biopharma, chemistry, analytics, physics and renewable energies to run reliable, safe and efficient processes.. And finally, it is also an important part of our brand promise that our solutions stand for quality, durability and reliability."
With the new design, we are giving our brand a modern, unmistakable uplift. First and foremost we present our new logo: The highlighting of the word VACUU in VACUUBRAND emphasizes vacuum technology as our core competence. It forms the umbrella for the names of our innovative products such as VACUU·PURE, VACUU·SELECT or VACUU·LAN. BRAND, set in a finer typeface, defines us as an integral part of the Brand Group.
The entire rebranding process will take some time to complete, as we have opted for a gradual and environmentally friendly transformation process. Thus, the new logo and our new corporate identity will first be introduced on the website and all relevant marketing materials. Then bit by bit, the new logo will also begin to appear on all VACUUBRAND products. We hope you enjoy discovering it!
