Binar Quick-Lift Systems AB is changing company name

Binar Quick-Lift Systems AB is changing name to Binar Handling AB

Binar Quick-Lift Systems AB is changing company name to Binar Handling AB on October 1st, 2020. The company that, develop, manufacture, and sell ergonomic lifting solutions for up to 600 kg, sees the change of name as a long-term strategy for becoming one united Group on the global market.

Managing Director of Binar Handling Group and Binar Handling AB, Mattias Lindh, about the company name change:

- There are two main reasons for us to make the change regarding our company name. As our ambition is to act as one Group, providing the global industrial market with outstanding lifting solutions, the current situation where we have different names in different countries, is not optimal. We want to be recognized as one Group with a common name, Binar Handling.

- Also, our ambition is to grow our product portfolio by adding further product lines, as we did in October 2019 when we launched the NEO 30. Our current company name is therefore somewhat misleading. Quick-Lift is a very important product line, however it is not the only one. Therefore, Binar Handling is a much more appropriate name for our companies.