#Industry News
CHC Navigation Unveils Branding Initiative for its Surveying & Engineering Solutions Portfolio
Branding Initiative for Surveying & Engineering Solutions
CHC Navigation, a global leader in mapping, positioning, and navigation solutions, announces a significant milestone in its Surveying & Engineering product portfolio with a branding initiative to redefine its visual identity. This strategic transformation includes several elements that underscore CHCNAV's commitment to innovation, progress, and unwavering excellence.
DISTINCTIVE ORANGE DESIGN OF GNSS RECEIVERS
In a departure from the classic blue color of its GNSS receivers, CHC Navigation has changed its logo icon and protective bumper to a vibrant orange, marking a symbolic evolution. The change reflects a commitment to cutting-edge technology and a dedication to excellence.
REASONING BEHIND ORANGE
The CHCNAV logo is a unique combination of dark grey and orange, symbolizing the company's commitment to technology leadership, customer satisfaction, efficiency, and a forward-thinking mindset. The adoption of orange for its Surveying & Engineering products demonstrates CHC Navigation's embrace of change and confident outlook.
