Street marketing and immersive advertising: how to integrate badges and technology to surprise your audience

The use of interactive terminals offers a number of advantages to the advertising industry

The world of advertising and marketing is constantly evolving. Advertisers and communication and marketing professionals are constantly searching for new advertising strategies and forms of communication to capture and attract the attention of potential consumers or users of the product they market.

This is not an easy task. According to a study carried out by Neuromedia, a person receives "an advertising impact every 10 seconds, which is equivalent to 6,000 impacts per day", from advertisements on television, digital platforms, radio, Internet, magazines, billboards, luminous screens...

In this article we tell you how Grupo EOS Ibérica and our interactive terminals can help you create more innovative and effective advertising campaigns.

ADVANTAGES OF USING DIGITAL KIOSKS IN ADVERTISING CAMPAIGNS

Technological solutions and industrial components help the advertising sector to communicate its messages in a more attractive way for users.

The use of interactive terminals in the advertising sector offers a number of advantages as listed below:

Immersive experiences: totems and interactive kiosks can offer more immersive experiences through the use of multimedia, augmented reality where holography or virtual reality plays a very prominent role. These types of experiences engage the user in a more effective way, providing a unique advertising environment.

Active user participation: technological solutions such as totems allow a greater interaction of the person with the advertising campaign. As the customer interacts with the advertising, they feel they have a more active role in the decision making process, increasing the connection with the brand.

Personalisation of content: interactive terminals allow the collection of information about consumers' tastes and preferences, enabling product news, promotions, offers or any other advertising information to be displayed according to their interests.

Instant access to additional information: they allow customers to access additional information about products or services quickly and seamlessly. This facilitates decision-making, as customers can obtain detailed information according to their needs and tastes.

In conclusion, integrating interactive terminals into your advertising campaign makes it more attractive, impactful and effective.

At Grupo EOS Ibérica we have an extensive catalogue of technological solutions that are designed for the advertising and communication sector, such as our eTotem, eDirectorio Holograrma or eInfo.

Contact us for more information. Our sales team will be delighted to help you and will advise you on the best interactive terminal for your project and needs.

Advertising and technological solutions

Another way of attracting the attention of users is street marketing, which consists of carrying out advertising actions in public spaces such as city streets, taking advantage of the environment and surprise to generate a positive impact on the public. Sometimes, to carry out this type of campaign, metallic structures or elements that integrate sheet metal and technology, such as screens, sensors, cameras, etc., are used.

At Grupo EOS Ibérica we have our own technical office that designs each of our technological solutions to adapt them to the needs and requirements of each project. It is also at the service of advertising companies and communication agencies that need advertising structures that integrate sheet metal and technology to carry out street marketing actions.