#Product Trends
JBT FTNON: at the cutting-edge of pet food innovations
For dogs and cats alike, the wet pet food industry has been booming over recent years, with increasing consumer demand for both premium products and more convenient packaging options.
Through energy-efficient, easy-to-maintain and cleanable systems, FTNON is delivering a range of solutions to the pet food industry, which are helping customers maintain a consistent, premium quality, while also – in a highly-competitive industry – keeping running costs as low as possible.
“The pet food industry is really booming at the moment, with people tending to buy more premium products than in the past where you have more meat in a can or a pouch,” explains FTNON’s Joost Lotgerink Bruinenberg. “We see that pouches are seen as more of a premium product, and demand is growing, for both cats and dogs.
“That’s the trend and you see it when you go into a supermarket: five years ago, it was a few metres, now it’s one big lane for dry and wet pet food, so the customer has more choice. And the big players are also investing in new factories to fulfil the market demand.”
