Pronomic gears up in Europe – launching new brand

Pronomic AB launches a new brand in several countries across Europe and globally.

The company, which is world leading within material lifting, has merged their sales companies under the Pronomic brand, and will in the future offer a broader range of solutions worldwide.

This is an important project that implies a great investment and change for Pronomic, says Glenn Lindqvist, CEO for Sunnex Group

For over 30 years Pronomic has offered ergonomic products and solutions to improve their customers work environment – now the company gears up their offering. Through merging their sales companies - Movomech Sarl, Finnlift Materiaalinkäsittely Oy and 3i Handhabungstechnik GmbH – under the brand Pronomic, the company now launches an updated version of their range that will be made available for customers worldwide. The objective is to clearly position the company on a global market as one of the leading suppliers of lifting solutions.

We are making this change to make it easier to be a customer of ours by gathering all our sales companies under the Pronomic brand, new opportunities arise in the markets and our message becomes clearer, says Joakim Stannow, CEO for Pronomic and continues:

The merge will allow for synergies between the countries within both sales and marketing. We will even launch a common digital platform which will provide us with a better overview and an opportunity to follow up on various activities that we do, so that we will better know that we focus on the activities that generate results.

A well adapted range

The change in Pronomics brand and brand platform implies that the company will move from only being a manufacturer of lifting trollies, that goes by the brand Lift&Drive, to representing a broader product range. In addition to lifting trollies, the company will also represent everything from cranes, vacuum and tube lifts to mezzanine lifts and scissor tables, manufactured by Pronomics sister companies Movomech and Advanced Handling.

Our job is to make work safe for people. Our sales companies have already offered the solutions we are launching under the Pronomic brand, but now everything will be gathered under one roof, says Joakim Stannow before he continues:

Now we concentrate our capacity and know how to become a better supplier to our customers. Everything to make their workplace as safe as possible, Joakim Stannow concludes