Zimmer Group wins second German Brand Award in a row!

The Zimmer Group can look forward to another award in its already large collection of brands and design awards.

The Zimmer Group can look forward to another award in its already large collection of brands and design awards. As of this month (June) it is the proud winner of the German Brand Award 2020.

After the Zimmer Group received the prestigious German Brand Award for the first time last year, the german-based technology company has now won this prize for the second time in a row. The Zimmer Group thus joins the ranks of a number of prominent award winners such as Vodafone, Bauhaus, Barmenia and alverde.

The German Brand Award is the award for successful brand management in Germany. It discovers, presents and awards unique brands and brand makers - and not only promotes the winners, but also their respective industries. Only those companies that have been nominated by the German Brand Institute, its expert committees or brand scouts can take part. According to the joint study "Deutscher Markenmonitor" by the German Design Council and GMK Markenberatung, 90 percent of decision-makers consider the brand to be a key factor in corporate success. For the fifth time, the German Brand Institute is awarding prizes for innovative brands, consistent brand management, effective brand communication as well as personalities and companies that are trend-setting in the brand world.

Winner in the category "Industry, Machines and Engineering

The expert committee of the German Brand Institute selected the Zimmer Group brand "Zimmer GmbH" as "Winner" of the German Brand Award 2020 in the category "Industry, Machines and Engineering" of the competition class 'Excellent Brands' for its brand concept and outstanding brand management. In its verdict, the jury commented on its website as follows: "The Zimmer Group brand with its claim "THE KNOW-HOW FACTORY" stands for innovative strength, credibility and sustainability. The campaign "DON´T JUST BE A COG IN THE MACHINE, MAKE SURE YOU LOVE YOUR JOB" counteracts the seriousness of the mechanical engineering industry and conveys the brand's self-image as a young and dynamic employer. This creates an unmistakable brand world in the interplay of all the elements that shape the brand.

Although there was no glittering awards ceremony this year due to Corona, there were many glowing winners. "The German Brand Award is probably the most important award for successful brand management in Germany. We are very happy about this great award", comments Marcel Pfeiffer, Head of Design & Brand at Zimmer Group, on the latest coup of his company.